Jammu, Sept 13, 2024: Jammu Motor Vehicles LLP (an Authorized Dealership of MAHINDRA & MAHINDRA) at B C Road, Rehari proudly launched Thar ROXX – ‘THE’ SUV, a category disruptor set to break norms and redefine the SUVlandscapeinthecountry. Thar ROXXwas unveiled by Shri Jugal Kishore Sharma Ji, Hon’ble Member of Parliament in the presence of Shri Swatantar Aggarwal Ji-Chairman of Aggarwal Group,Famous Off-Roaders/Auto Bloggers Mr. Bhavpreet Singh (GABRU), Mr. Antariksh Jamwal, Mr. Tarun Singh, Mr. Sahil Singh, Mr. Shiv Dev Singh,and Mr. Agnivesh Garg-Area Sales Manager for Mahindra & Mahindra, Mr. Vineet Aggarwal-Managing Partner of Jammu Motor Vehicles LLP, Mr Nitin Aggarwal, other Directors & Family members of Aggarwal Group along with dignitaries from prestigious Banks, NBFCs, Customers and Staff Members of Jammu Motor Vehicles LLP.
While speaking on this occasion, Mr. Agnivesh Garg-Area Sales Manager for Mahindra & Mahindra, said, “The Thar brand hasalwaysbeena cultural phenomenon,symbolizing freedom and a strong sense of community.Building on this legacy, the TharROXXis ‘THE’ SUV,seamlesslycombininghead-turning design,arefineddrive,powerfulperformance,superioroff-roadingcapability,ultimatesafety, luxuriousspace,andadvancedtechnology.He said, “Thar ROXXrepresents a new era of refinedbody-on-frame SUVs, built on our all-newM_GLYDEplatform.Thiscutting-edgeplatform,enablesustodeliverthebestofbothworlds –blendingrefinedurbansophisticationtypicallyfoundinmonocoqueSUVslike theXUV700with unparalleled, tech-enabled off-road capabilities. With standout features such as a panoramic SkyroofTM,advancedLevel2ADAS, and HarmanKardon branded audio, the TharROXXredefines the ownership experience, setting new benchmarks in luxury and safety.”
On the occasion, Mr. Vineet Aggarwal, Managing Partner, Jammu Motor Vehicles LLP, said, ” Withastartingpriceof₹ 12.99Lakh,theTharROXXembodies theMahindraboldnessandunconventionalspirit.The extensivetestingdone on Thar Roxx guaranteesthattheTharROXXisarobustandreliablechoicefortheGlobal Indian–peoplewhoareIndianatheartbuthaveaglobalmindset.
Speaking further on this occasion, Mr. Vineet Aggarwal, Managing Partner, informed that the TestDriveswould startfromSept14,and the BookingsfortheTharROXXwould openonlineandatall Jammu Motor Mahindraoutletsfrom Oct03,2024. He further said, “Jammu Motor Vehicles has a wide range of Mahindra Vehicles & Network across Jammu province by way of having Showrooms at B C Road, Rehari, Kunjwani, Poonch and Kishtwar, offering a complete range of Premium & Personal SUVsalong withfacilities of In-House Finance & Exchange of Used Cars for Customers”.
Going further, Mr. Vineet stated that Jammu Motor Mahindra has also established its active presence in Commercial and last-mile mobility vehicles by having its Showrooms in Greater Kailash, Digiana, Poonch, and Kishtwar. He continued, “Jammu Motor Vehicles has its state-of-the-art Workshop and Bodyshop with professionally trained manpower and high-tech diagnostic and repair equipment at Lane No. 12, Industrial Area, Gangyal, Jammu to provide best possible services to customers”
Shri Jugal Kishore Sharma, Hon’ble Member of Parliamentaddressed all guests and said, ‘’I am delighted to be here today at this momentous occasion – the unveiling of the Mahindra Thar Roxx. I would like to extend my warmest congratulations to Aggarwal Family, and the entire team for bringing this exciting new vehicle to our city. As I stand here today, I am impressed by the vision and commitment of Jammu Motor Mahindra to bring world-class automotive experiences to the people of Jammu. Your dealership is not just a business venture; it’s a testament to the growing economic landscape of our state.I am pleased to note that the Aggarwal group has been actively contributing to the growth and development of Jammu and Kashmir. I am confident that Jammu Motor Mahindra will become a benchmark for excellence in the automotive industry in our state. Such initiatives demonstrate the dealership’s commitment to not only selling cars but also to making a positive impact on the community.May this dealership be a symbol of hope, progress, and prosperity for Jammu and Kashmir.
While concluding the function Mr. Nitin Aggarwal, Partner of Jammu Motor Vehicles said that JAMMU MOTOR MAHINDRA is a trusted name in the automotive industry, offering a wide range of high-quality vehicles of Mahindra and Mahindra. He further said that with a customer-first approach, Jammu Motor Mahindra strives to exceed expectations and builds lasting relationships and then later he thanked all distinguished guests and customers for gracing the occasion with their benign presence.
Thanks, and Warm regards
PAWAN KUMAR KOHLI
General Manager | Jammu Motor Vehicles LLP | Mahindra and Mahindra |
Jammu, Jammu & Kashmir
Mobile- +91 8899915444 | Email: gmsales@jammumotormahindra.com
