Union Minister of State (Independent Charge) for Science & Technology, Dr. Jitendra Singh, urged all ministries to convert the government’s ongoing cleanliness initiative into a mass movement during a high-level review meeting held recently. The meeting focused on the implementation of Special Campaign 5.0 aimed at institutionalizing cleanliness as a vital part of governance.
Dr. Singh emphasized that it is crucial to move past mere symbolic efforts. He called for a comprehensive approach that integrates public participation, innovation, and private sector engagement. “We should integrate technology, community engagement, and private sector collaboration to ensure that the campaign sustains itself throughout the year,” he said. His call to action aims to ensure cleanliness is not an isolated event but a consistent practice.
The Minister highlighted the potential of leveraging corporate partnerships and collaborations with MSMEs through organizations like NASSCOM. These partnerships could foster innovative waste management solutions, especially in urban clusters, hotels, and government establishments. He mentioned that incorporating digital technologies and smart recycling models, such as automated waste segregation and electronic scrap management, could enhance operational efficiency and create new job opportunities.
Sharing best practices across ministries stands as a cornerstone of Dr. Singh’s vision. He proposed documenting successful cleanliness models from public spaces and educational campuses to create a central repository that can be referenced nationwide. Innovative initiatives such as electronic file disposal, smart waste reuse, and repurposing government land could set new standards in governance.
Furthermore, Dr. Singh noted that engaging youth and women can infuse creativity and energy into the cleanliness campaign. He remarked, “When young people and women join the movement, it becomes more vibrant and impactful.” To foster a culture of collective responsibility, he suggested amplifying Swachhata messages through educational institutions and networks like My Bharat volunteers.
The Minister praised the evolution of the campaign, stating it transitioned from a short-term cleanliness drive to a transformative governance model that promotes efficiency, transparency, and citizen-centric administration. He reaffirmed the government’s commitment to sustaining this momentum under the leadership of Prime Minister Narendra Modi. Best practices emerging from the campaign will soon be shared with States, PSUs, and autonomous bodies.
Echoing this sentiment, Union Minister of Health and Family Welfare, Dr. Mansukh Mandaviya, stressed the need for behavioural change and youth participation in achieving the vision of “Swachh Bharat.” He advocated for appointing student and youth ambassadors from colleges and universities to raise awareness and motivate local communities in maintaining cleanliness and hygiene.
The meeting witnessed attendance from high-ranking officials, including V. Srinivas, Secretary of DARPG, and Sarita Chuhan, Joint Secretary of DARPG, along with other senior officials from related departments. Their participation underlines the collaborative effort necessary to realize the long-term goals of this initiative.
