Jammu, Feb 7th, 2025: Jammu Motor Vehicles LLP (an Authorized Dealership of MAHINDRA & MAHINDRA) at B C Road, Rehari proudly launched Electric Origin SUVs BE 6 and XEV 9e. These vehicles were unveiled by Shri Satish Sharma ji, Hon’ble Cabinet Minister, Jammu & Kashmir Govt. in the presence of Shri Swatantar Aggarwal Ji-Chairman of Aggarwal Group, Mr. Agnivesh Garg-Area Sales Manager for Mahindra & Mahindra, Mr. Vineet Aggarwal-Managing Partner of Jammu Motor Vehicles, Mr. Nitin Aggarwal-Partner of Jammu Motor Vehicles, other Directors & Family members of Aggarwal Group along with dignitaries from prestigious Banks, NBFCs, Customers and Staff Members of the dealership.
While speaking on this occasion, Mr. Agnivesh Garg, Area Sales Manager for Mahindra & Mahindra, said, “Mahindra has rewritten the rules of electric mobility with the launch of its flagship Electric Origin SUVs, the BE 6e and XEV 9e. They are built on a grounds-up revolutionary electric origin architecture INGLO and are powered by MAIA, the fastest automotive mind in the world. These vehicles embody Mahindra’s vision of ‘Unlimit India’—an era where Indian innovation and design not only challenge global benchmarks but set new ones.
The BE 6e, with its sporty, performance-driven appeal, is crafted for explorers and achievers who love pushing boundaries, embodying the thrill of adventure and precision. The XEV 9e, on the other hand, redefines indulgence, offering unparalleled luxury with refined elegance. With class-leading range, intelligent ride dynamics, cutting-edge safety features, and a cinematic in-cabin experience, these Electric Origin SUVs are not just vehicles—they are expressions of a bold, authentic lifestyle.”
On the occasion, Mr. Vineet Aggarwal, Managing Partner, Jammu Motor Vehicles LLP, said, “Mahindra, at its Unlimit India Tech Day, January 7, 2025, announced the prices for the top-end (Pack Three) variant of its flagship Electric Origin SUVs—BE 6 and XEV 9e. Catering to the growing inclination of customers towards premium EVs, Mahindra will launch Pack Three exclusively in the first phase for both BE 6 and XEV 9e.”
Key Highlights of Pack Three:
- Built on Mahindra’s highly efficient INGLO electric skateboard architecture
- Powerful 210 kW motor: Accelerates the BE 6 from 0-100 km/h in 6.7 seconds and the XEV 9e in 6.8 seconds
- Certified range: BE 6 – 683 km (MIDC Part 1 & 2), XEV 9e – 656 km (MIDC Part 1 & 2)
- Fast charging capability: 20-80% in under 20 minutes with a 175 kW DC charger
Technological Innovations
At the heart of these SUVs is MAIA (Mahindra Artificial Intelligence Architecture), capable of performing 50 Trillion operations per second. Powered by the Qualcomm Snapdragon 8295, featuring 24 GB of RAM and 128 GB of storage, it is the fastest automotive brain in the world. With WiFi 6.0, Bluetooth 5.2, QuectelSG, and Over-the-air updates, it delivers real-time updates, seamless connectivity, and lightning-fast processing power, ensuring a future-ready driving experience.
Lifetime Battery Warranty
- 79 kWh and 59 kWh battery packs come with a lifetime battery warranty for the first registered owners.
- In case of ownership change, warranty on high voltage battery will be 10 years or 200,000 km, whichever is earlier from the first-ever date of delivery.
Hero Features of Pack Three:
- Wide Cinemascope in XEV 9e: An immersive 110.08 cm wide spectacle.
- Race-Ready Digital Cockpit in BE 6
- VisionX: Augmented-reality Heads Up Display (AR-HUD)
- Infinity Roof and LightMeUp Ambient Light
- Sonic Studio Experience by Mahindra: 16-speaker Harman Kardon sound system with Dolby Atmos
- LiveYourMood: Pre-set themes (Calm, Cozy, and Club) curated by AR Rahman
- Multi-Drive Modes: Range, Everyday, Race & Boost mode
- ADAS Level 2+ with 5 radars and 1 vision system
- EyeDentity: Driver and Occupant Monitoring System (DOMS)
- Secure360: 360-degree camera with live view via mobile app
- Autopark: Perpendicular, angular, and parallel parking assistance
Vehicle Pricing and Delivery Schedule
| Variant | Battery Pack | BE 6 Price | XEV 9e Price | Deliveries Start |
|---|---|---|---|---|
| Pack One | 59 kWh | ₹18.90 Lakh | ₹21.90 Lakh | August 2025 |
| Pack One Above | 59 kWh | ₹20.50 Lakh | N/A | August 2025 |
| Pack Two | 59 kWh | ₹21.90 Lakh | ₹24.90 Lakh | July 2025 |
| Pack Three Select | 59 kWh | ₹24.50 Lakh | ₹27.90 Lakh | June 2025 |
| Pack Three | 79 kWh | ₹26.90 Lakh | ₹30.50 Lakh | Mid-March 2025 |
Note: Prices exclude charger & installation costs. Additional costs apply: ₹50,000 for 7.2 kW or ₹75,000 for 11.2 kW charger.
Official Statements
Shri Satish Sharma Ji, Hon’ble Cabinet Minister J&K Govt., addressed the audience and said, “The launch of Mahindra’s BE 6 and XEV 9e represents India’s ability to innovate, adapt, and lead the electric mobility revolution. This marks a significant milestone in India’s journey towards a sustainable future.”
While concluding the event, Mr. Nitin Aggarwal, Partner of Jammu Motor Vehicles, expressed gratitude to all guests and customers, reaffirming Jammu Motor Mahindra’s commitment to excellence, innovation, and customer satisfaction.
For further inquiries, please contact:
Pawan Kumar Kohli
General Manager | Jammu Motor Vehicles LLP | Mahindra and Mahindra
Email: gmsales@jammumotormahindra.com
